Ep. 55 - How to Get the Most Impact From Your Next Press Release скачать в хорошем качестве

Ep. 55 - How to Get the Most Impact From Your Next Press Release

In this week's Public Relations Declassified livestream, we will break down a framework that helps you to get the most impact from your next press release. Key Takeaways: • Press releases can still be an effective PR strategy—if you use them properly. Outline: • Evolution of press releases • My own journey with press releases • Spartan Media's Press Release Framework • Research • Key topic • Tangential topics • Media coverage • Trending topics • Media list • Planning • Write your press release • Include 1-3 citations & links • Write your headline • Execution • Engage on social media • Publish your press release • Identify top syndication • Track organic features • Pitch cited journos • Pitch general journos Jeremy's PR PSA: Public relations strategies are constantly evolving, which means you need to evolve as well if you want to stay visible and relevant.