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Most products are good. Few become market leaders. In today’s crowded B2B markets, winning comes down to how deeply you understand your competitive landscape and position your product to lead. In this recent episode of our virtual Speaker Series, Cisco Senior Product Manager Devanshi Kotak reveals the playbook on winning in the competitive B2B markets. She dives into the following, plus more: – How to uncover your true competitive landscape and identify both direct and indirect competitors – Frameworks for deep competitive analysis that go beyond feature comparisons – Ways to translate competitive insights into strategy and positioning that build lasting customer trust – How to balance near-term competitive pressures with long-term product vision instead of chasing parity Gain practical frameworks and actionable insights to sharpen competitive strategy, strengthen positioning, and lead with clarity in high-stakes B2B markets. Accelerate your career with our Product newsletter: https://newsletter.productsthatcount.... Check out our resources: https://productsthatcount.com/ Register for our next event: https://productsthatcount.com/events/ Follow us on TikTok: / scmoatti Products That Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of more than 30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.com. Keywords: Product Management, Product Leaders, Product Leadership, Product Awards, Built Great Products, Chief Product Officer, Chief Product Officers, Lenny's Podcast, Chief Product Officer Podcast, Product Podcast, Product Videos, Product Management Videos