Reddit, YouTube & Fresh Content: The AEO Playbook скачать в хорошем качестве

Reddit, YouTube & Fresh Content: The AEO Playbook

Most marketers are still optimizing for Google. But the smartest ones are already optimizing for ChatGPT. Abdo Mazloum, Founder & CEO of Webtimize, started getting inbound leads from prospects who discovered his agency through ChatGPT prompts—not Google searches. This wasn't an accident. It was a deliberate shift to Answer Engine Optimization (AEO). In this episode, Abdo breaks down what's actually working in the new era of AI-powered discovery, how to build data-first marketing frameworks that prove ROI, and the geographic A/B testing methodology that convinced a 300-store retailer to shift from 90% traditional media to 50%+ digital spend. You'll learn the exact infrastructure performance marketers are building right now, how LLMs are changing content distribution strategy, and why saying no to the wrong clients matters more than most agencies realize. TIMESTAMPS: 00:00 - Introduction 00:50 - From 10 Years of Experience to Starting Webtimize 02:48 - Scaling from Spare Bedroom to 25 People 05:30 - Client Selection Framework: Who to Say Yes (and No) To 07:00 - Understanding Brand Mission Before Taking on Clients 09:05 - Managing 50 Clients with a 25-Person Team 10:32 - Using AI and LLMs in Campaign Management 12:22 - The Data-First Marketing Philosophy 14:33 - Case Study: Geographic A/B Testing for 300-Store Retailer 16:30 - Proving Digital ROI to Traditional Media Buyers 17:37 - How Webtimize Acquires Clients Today 18:16 - Getting Discovered Through ChatGPT Instead of Google 19:13 - Answer Engine Optimization: What Actually Works 19:51 - Content Freshness and Multi-Platform Distribution 20:24 - Why Reddit, YouTube, and Social Matter for AEO 21:10 - 2026 Goals: 15% Revenue Growth and 30-Person Team 22:31 - How to Work with Webtimize 🔗 Connect with Abdo Mazloum:   / abdomazloum   🎙️ The Future of Consumer Marketing: Masterclass Edition is produced by Global Talent (www.globaltalent.co) - helping fast-growing teams hire exceptional remote talent. Subscribe for more episodes with consumer marketing leaders sharing actionable insights and proven strategies. Produced by Global Talent Co: www.globaltalent.co For podcast listener discount on hiring: Visit GlobalTalent.co, click "Start hiring" and mention the podcast listener discount. #answerengineoptimization #aeon #performancemarketing #aimarketing #digitalmarketing #marketingstrategy