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Episode 3: Pillar 3 | The Creative Process (spark → momentum → impact) What if the reason you feel stuck isn’t a lack of talent or ideas… but a missing process? In Episode 3 of the Evaluating Your Creativity: Creative Audit mini-series, we unpack Pillar 3: The Creative Process, the engine that turns imagination into forward motion. Most professionals don’t struggle because they’re “not creative.” They stall because they don’t have a repeatable way to move from spark to solution when inspiration fades, and deadlines stay loud. This episode breaks creativity down into something you can build, practice, and engineer. We explore the science behind creative flow: the intentional switch between divergent thinking (generate many possibilities) and convergent thinking (select, refine, decide). You’ll learn why the best creators separate ideation from evaluation, and why teams move faster when they normalize testing and iteration. You’ll also hear the hidden barrier that stops great work in its tracks: perfectionism disguised as professionalism. We reframe “failure” as feedback, and introduce tools that create momentum through small experiments: Rapid Divergent Sprints, scenario-based reframing, and the TRYcycle method (Curiosity → Play → Action), a simple loop that turns uncertainty into action.