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Should you raise money for your business? Do you need to fundraise at all? Ollie and Sam break down the realities of early-stage fundraising: when it helps, when it hurts, how investors think, and why traction beats pitch decks every time. Chapters 00:00 – Introduction 00:20 – The biggest fundraising misconception 01:00 – Fundraising is the start, not the goal 02:00 – Should you raise at all? 04:50 – Venture-backed vs rational startups 07:40 – Validate → Build → Scale (funding view) 09:20 – Why traction matters 10:55 – Types of investors 12:20 – TigerSpike’s $11M raise 14:10 – Why investors need 10x returns 17:00 – What investors evaluate 21:00 – Bootstrapping vs raising 23:00 – Case study: Duellix 27:00 – Dilution & founder ownership 31:00 – Using equity strategically 36:40 – What fundraising really means Key Quotes “Fundraising is not validation — traction is.” — Sam “You should only raise if it creates a step‑change in your business.” — Ollie About DQventures DQventures is a global venture builder run by six exited founders who have invested in 100+ companies. They help experienced professionals validate, build, and scale sustainable businesses. TL;DR How to decide whether to raise money, what investors really look for.