Pricing Strategy: Why Small Businesses Need a List of Labor Categories скачать в хорошем качестве

Pricing Strategy: Why Small Businesses Need a List of Labor Categories

Pricing is one of those topics that frequently trips up solopreneurs and micro businesses. In this video, Linda provides insights and strategies to help knowledge workers and service providers be able to communicate their value with labor categories. RESOURCES & LINKS: ____________________________________________ Cost Loading Government Contracts: How to Price Your Project    • Cost Loading Government Contracts: How to ...   Pricing Strategy Formula: How to Determine and Prove Your Market Value    • Pricing Strategy Formula: How to Determine...   Website: https://LindaChatmon.com ____________________________________________ Today we're going to talk about labor categories and labor descriptions. The days of quoting an hourly rate without some indication as to how the hourly rate was derived are essentially over. In the federal government space, we call that a cost price analysis. Pricing models have shifted. You have experts including Shondra Rhimes changing the way value is priced.. She has given an incredible product for $79. And so you take someone like Shondra Rhimes and say, “How on earth can she afford to provide that amount of consulting for that flat rate?” Well, she's understanding the power of subscription services and volumes and numbers, and that's where pricing is going now. So, I want to make sure that you are prepared to come up with that type of pricing for your product or service. I think commercial people, or commercial clients, or customers, and even local governments think of it as too much information because they're not accustomed to having to give that kind of information. But if you're going to be competitive in the government contracting space and you're going to continue to want people to trust your product, you're going to have to give them some additional information that you may not be used to providing. One of the things I always talk about in terms of labor categories and labor descriptions, is this: if I am a subject matter expert in federal acquisitions - and I am - but I happen to be doing proposal writing services, I'm going to charge my client proposal writing services, not subject matter expert rates. And that is because I am charging for the function. So whenever you do a proposal, you should probably have a list of labor categories that it takes to provide that service or to deliver that product or service. So in my case, if it's a proposal, I may only need 10 hours of subject matter expert because that person is only going to use 10 hours to help me write or flesh out the technical. But then if it's going to take 40 or more hours for me to actually write the proposal, then that comes at a lesser skill set than a subject matter expert. So if you're going to be competitive, you're going to need to come up with labor categories that define the function, not the person that is performing the work. And if you haven't gotten there yet, then you're going to need to start looking at how you can get either blended rates or recognize that the best use of your time is at the higher rate. By bringing someone else in to do lower rate work, even though you are able to do it yourself, it's just not the best use of your time. ____________________________________________ ►Follow me on Facebook:   / thereallindachatmon   ►Or join my Facebook group:   / 1506592716081736      • Pricing Strategy: Why Small Businesses Nee...   #GovernmentContracts #BusinessDevelopment #GovernmentGrants