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In this expert conversation, Lilli Cooper sits down with Adrian L. Huang, fellowship trained Orthopaedic Upper Limb Surgeon and Clinical Associate Professor at the University of British Columbia, to explore how medical professionals can show up safely, ethically and confidently online. Dr Huang not only practises at the highest level of surgery, but also works with doctors and medical professionals to help them find their voice through digital media, tailoring messaging and delivering it to the right audience. In this episode we explore: • What Is A Personal Brand • The Barriers Holding Doctors Back • The Hard Deck • Finding Your Reason • Rules Of Engagement When you understand what you stand for and how you choose to engage, much of the anxiety around visibility online begins to dissipate. Adrian has created a practical workbook to help doctors define their digital boundaries and voice online Download the Rules of Engagement Workbook here: https://scrubbedout.kit.com/rulesofen... If you are a doctor or surgeon who has been hesitating to speak online, this conversation offers a grounded, thoughtful place to begin. #DrLilliCooper #PersonalBranding #SocialMediaForSurgeons