The Cost of Growing Too Fast: Lessons from Sapphire Scents’ Early Missteps скачать в хорошем качестве

The Cost of Growing Too Fast: Lessons from Sapphire Scents’ Early Missteps

Imagine warehouses full of products that aren’t selling and cash disappearing faster than it comes in. That’s what happened to Sapphire Scents during a period of rapid growth. On the surface, the company looked successful, but behind the scenes, the growth couldn’t last. Wale Jana and his team explains that early choices, such as relying on short-term funding and ordering too much inventory, left the business exposed and struggling when COVID hit. The team also points out that Nigeria’s tough business climate, including unpredictable rules, an unstable currency, import delays, and high costs, exacerbated these problems and slowed recovery. Entrepreneurs can protect themselves by using practical risk buffers. For example, currency hedging can guard against exchange rate swings. Working with multiple suppliers can help avoid import delays, and partnering with local producers can reduce reliance on expensive imports. These steps make it easier to navigate the challenges of rapid growth. Wale Jana’s experience highlights the hidden costs of rapid growth and gives useful advice for other entrepreneurs. JAPA.RUN stands out by sharing honest stories from founders in emerging markets. These are the kinds of stories JAPA.RUN wants to highlight real experiences that help others learn, avoid common mistakes, and build their businesses with more purpose and understanding.