How a Marketer Became CEO of The Economist | Luke Bradley-Jones on AI, Media & Leadership скачать в хорошем качестве

How a Marketer Became CEO of The Economist | Luke Bradley-Jones on AI, Media & Leadership

Only 4% of C-suite marketers ever become CEO. So how did Luke Bradley Jones make it? In this episode, we sit down with Luke Bradley Jones, CEO and President of The Economist Group, to unpack the real journey from marketing to CEO and what most leaders get wrong. From launching NOW TV at Sky, to leadership roles at BBC and Disney, to becoming custodian of a 180+ year old global brand, this is a masterclass in modern leadership. 00:00 – Only 4% of Marketers Become CEO 00:16 – Introduction to Luke Bradley Jones 01:23 – Why Go for CEO? Motivation & Mindset 03:12 – From Product to Marketing to Generalist Leader 06:52 – What Clinched the Economist CEO Role 09:34 – Publishing Under Pressure: AI & Industry Headwinds 12:13 – Sponsor Message 13:16 – Subscription vs Advertising: The Economist Model 16:07 – AI, LLMs & Protecting Premium Content 20:32 – Building the Economist AI Lab 23:09 – Career Beginnings: Internet Boom to BBC iPlayer 28:53 – Sky, NOW TV & Big Hairy Growth Targets 32:47 – High-Performance Culture: The 4 Behaviours 36:18 – The Trust Equation Explained 40:22 – Scaling Global Digital Brands 42:29 – The Future of Video, AI & Authenticity 46:21 – Community, Events & Subscriber Experience 48:54 – Will the BBC Ever Introduce Advertising? 52:29 – Social Mobility & “Lost Einsteins” 55:12 – Career Advice: AI + Storytelling 57:01 – Final Reflections & Closing Don’t forget to like, comment, and subscribe for more conversations with industry leaders! Listen to more such conversations : YouTube 👉    / @theplaceswellgomarketingshow   Spotify 👉 https://open.spotify.com/show/3zajAP9... ITunes 👉 https://podcasts.apple.com/gb/podcast... [ The Places we'll go marketing show, international markets, career growth strategy, risk taking in business, brand building tips, learning mindset, marketer industry, modern marketers ]