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How to Understand the Algorithms Behind Social Media

Today, social media is one of the key methods of communicating with a variety of audiences. Ben Shields, a Faculty Director in the Interpersonal Communication: Strategies for Executives online short course from the MIT Sloan School of Management, discusses new ways to understand the algorithms behind social media communications. With the number of people connecting around the globe, online communities and networks are a large part of social media culture. It’s vital to understand these communities, and the opportunities and challenges they present. Whether online or offline, communicating persuasively is crucial to inspiring and motivating others, and a requirement when leading a diverse — and often dispersed — workforce. A senior lecturer in management communications at MIT Sloan, Shields teaches a number of graduate programs, including communication for leaders and social media management. He previously served as director of social media and marketing at ESPN, overseeing the brand’s social media strategy. He’s spent years trying to decode the algorithms that define what you see in your social media feed. In this program, you’ll be equipped to build your personal and online communication abilities to meet the needs of an increasingly complex, digitized world. It provides a dynamic approach to guide you in connecting and communicating with different audiences to achieve effective business practices. Six weeks, entirely online. View course: https://www.getsmarter.com/products/m... Learn to communicate effectively across multiple channels and enhance your business strategy with MIT Sloan: https://executive-education-online.mi... 0:00 Understanding the algorithms behind social media communication 1:12 Three steps to persuading algorithms 2:37 Conclusions _____ GetSmarter™ is a brand of 2U, Inc., the parent company of edX. GetSmarter helps working professionals gain verifiable skills from leading global universities to thrive in an ever-changing work environment. https://www.getsmarter.com/