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Why Companies Are Replacing Cash With Bitcoin

Bitcoin is no longer just an investment — it’s becoming a corporate treasury strategy. In this episode, Pierre Rochard explains why companies are replacing cash with Bitcoin, how Bitcoin treasury companies outperform traditional businesses, and why Wall Street is being forced to adapt to BTC faster than expected. We break down: Why holding cash is becoming a liability How companies use Bitcoin to protect and grow capital The rise of Bitcoin treasury companies Why Bitcoin adoption by corporations is accelerating How this changes the future of finance and investing As inflation eats away at cash and traditional financial assets underperform, Bitcoin is emerging as a superior store of value for forward-thinking companies. This conversation dives deep into Bitcoin strategy, corporate finance, Wall Street incentives, and long-term wealth preservation — without hype. 📈 Whether you’re an investor, founder, or just trying to understand where money is heading, this episode explains why Bitcoin is replacing cash.