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We reveal details of the massive Genelec AV installation at Supercell’s HQ, and interview the AV experts who helped make it possible. https://www.genelec.com/smart-ip With a deployment of almost 500 Genelec loudspeakers, including more than 300 Smart IP networked models, Supercell’s HQ is a prime example of the powerful scalability, aesthetically-pleasing design and flawless audio reproduction that’s offered by our full range of AV installation loudspeakers, built in Finland to the highest environmental standards, using recycled aluminium. In this video, AV experts, Markus Haikonen (Supercell), Terhi Salo (Audico) and Tapio Ilomäki (Akukon), explain some of the ideas behind this large-scale installation, highlight its intricate integration with Supercell’s themed decor, and talk about how the final result helps the company operate. You also get a behind-the-scenes look at Supercell’s playful and lavish HQ, the magical place where they work tirelessly to bring you popular mobile-gaming experiences like Clash of Clans, Clash Royale, Hay Day, Boom Beach and Brawl Stars. Smart IP is a high-quality, simple and sustainable solution for AV installations. Each loudspeaker uses a single CAT cable for PoE power, premium audio and control, which enables you to create stunning installations with minimal materials and labour. Scalable to any size, Smart IP networks are built with our 4430, 4420 and 4410 loudspeaker models, all of which are available now. Learn more, visit https://www.genelec.com/smart-ip Subscribe for more: http://www.youtube.com/subscription_c... / genelec / genelec / genelec_oy / genelec-oy