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Mike Graziani is the VP of Design at The Trade Group with over thirty years of experience designing on-brand, show-stopping trade show booths and brand activations. In Show & Sell 3, Graziani explains how design affects the perceived value of a brand's products, why bigger booth spaces are not necessarily better, and his reaction to AI-generated booths and the future of exhibit design. Ready to make your burning wish come true? Your wildest marketing dreams are more attainable than you think. Speak with one of our experts here: https://hubs.li/Q02tGhqt0 Video Chapters: 0:00 Cold Open 0:44 Welcome to Show and Sell 0:50 How Design Influences Perceived Value 1:54 Importance of Exhibit Design 2:57 Convincing Clients with Your Exhibit 3:28 Size of the Booth 4:10 Benefits of a Larger Exhibit 4:59 Common Design Mistakes 6:00 Outlandish Exhibit Requests 6:35 Dealing with Conflicting Expectations 7:48 Future of Exhibit Design with AI 8:22 Role of AI in Exhibit Design 9:56 Future Trends in Exhibit Materials 10:39 Technological Advancements in Exhibits 12:01 Conclusion If you enjoyed this video, please like and subscribe to our channel. 👍 GET IN TOUCH WEBSITE » https://hubs.li/Q01x1qks0 EMAIL » [email protected] CALL » 214-343-1000 FOLLOW US INSTAGRAM » / trade_group FACEBOOK » / thetradegroup TWITTER » / trade_group LINKEDIN » / the-trade-group This video may contain material for which we do not claim any rights. All credits belong to their respective owners. Any such content is used under the "Fair Use" provision for educational and entertainment purposes. If you believe we've infringed upon your rights, please contact us.