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If your revenue resets every month, growth is harder to predict, and harder to scale. That’s why so many companies are moving toward a membership model. A lot of businesses assume recurring revenue doesn’t apply to them. Today’s guest has spent nearly two decades proving that assumption wrong. @StuMe has helped more than 20,000 entrepreneurs to launch, grow, and scale membership-based businesses across nearly every industry imaginable—and in this conversation, he breaks down how to identify where recurring revenue already exists in your business and how to structure it into a membership that actually works. Stu also shares the single biggest factor that determines whether members stay or leave in the first 30 days. Don’t miss it! Key Takeaways (00:00) Intro (00:45) Why Predictable Revenue Lowers Founder Stress (02:40) Why “Passive Income” Is A Misleading Idea (03:16) How To Tell If A Membership Will Actually Work (06:26) You Only Need One Signal To Move Forward (07:31) Why Subscriptions And Memberships Are The Same (14:43) Turning One-Time Buyers Into Monthly Revenue (17:34) The Real Reason Members Quit In 3–6 Months (23:03) What Actually Matters In The First 30 Days (24:12) Why Retention Is A Customer Experience Problem (48:44) How To Lock In Retention By Highlighting Wins (59:03) The Mindset That Keeps Entrepreneurs Moving Subscribe: / @beyondamillion