Telkom CMO, Gugu Mthembu on Brand Transformation, Youth Marketing & Brand Leadership скачать в хорошем качестве

Telkom CMO, Gugu Mthembu on Brand Transformation, Youth Marketing & Brand Leadership

In this episode of the Pat on Brands Podcast, host Pat Mahlangu sits down with Gugu Mthembu, the Chief Marketing Officer at Telkom, to explore her remarkable journey in marketing, leadership, and brand transformation. From her early reflections on childhood and education to her current role leading Telkom’s marketing strategy, Gugu shares candid insights into her personal and professional growth. She discusses Telkom’s brand repositioning, staying relevant to the youth, the growth of prepaid services, and the responsibilities of being a CMO in a dynamic business environment. Gugu also dives into her academic pursuits, including her Master’s in African luxury, shares lessons on consistency through business challenges, and reflects on her activism and mentorship experiences. The conversation is full of practical advice for young marketers, insights into curiosity and growth, and tips on connecting with her professionally. Timestamps: 00:00 - 00:42 Trailer 00:42 - 00:55 Intro video 00:55 - 01:59 Birthday reflection 01:59 - 03:07 Childhood memories: gifts 03:07 - 04:27 Growing up & reflections 04:27 - 06:50 Pursuing IT 06:50 - 08:19 Pursuing a BCom in Marketing and Economics 08:19 - 10:45 Gugu's journey at Telkom & Where Telkom is now 10:45 - 17:05 Telkom's brand re-positioning & refresh 17:05 - 20:30 Internal response to Telkom's re-positioning & refresh 20:30 - 22:13 Growth of Telkom prepaid 22:13 - 26:03 How Telkom as a brand stays relevant to the youth 26:03 - 30:00 Gugu on studying African luxury at Master’s level 30:00 - 33:34 The role of a CMO 33:34 - 35:26 Maintaining consistency through business challenges 35:26 - 41:12 Gugu on driving transformation as a Black woman 41:12 - 47:27 Gugu on the role of mentorship 47:24 - 50:39 How to acquire more sponsors 50:39 - 52:49 Developing curiosity: Gugu’s perspective 52:49 - 56:45 Gugu's advice to young marketers 56:45 - 58:11 What can we expect from Telkom 58:11 - 59:03 How people can get in touch with Gugu 59:03 - 01:00:19 Wrap-Up