Ep. 185 - This SaaS Didn’t Scale With Hype — It Scaled With Systems скачать в хорошем качестве

Ep. 185 - This SaaS Didn’t Scale With Hype — It Scaled With Systems

Guest: Kevin Jacobson, CEO at Foxen Most SaaS companies try to scale by adding headcount and channels. Foxen scaled by tightening fundamentals. In this episode, Kevin Jacobson, CEO of Foxen, joins host Ken Lempit to explain how an overlooked market — multifamily housing — became a durable SaaS growth opportunity through operational discipline and relationship-driven GTM. Kevin breaks down why traditional industries lag in SaaS adoption, why consistency matters more than speed, and how Foxen scaled through direct sales, referrals, and systems built to support growth. He also shares lessons from raising growth equity and why systems, not people, ultimately unlock scale. Key takeaways: Underserved markets reward execution over hype Consistency precedes scalable SaaS growth Direct sales still win in relationship-driven markets Systems, not headcount, enable scale If you’re a SaaS leader selling into traditional industries or rethinking how growth really happens after PMF, this episode delivers a grounded, operator-first perspective. –Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review: https://info.austinlawrence.com/conve... We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review: https://info.austinlawrence.com/conve...