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Ever wondered why a medium popcorn at the movies costs more than your actual ticket? You hand over twelve dollars for popcorn while your ticket was only ten, and it feels like highway robbery. But the truth is way more complicated than corporate greed. Movie theaters are barely surviving, and that overpriced popcorn is literally the only thing keeping them alive. When you buy a fifteen dollar movie ticket, the theater only keeps about two dollars. The rest goes straight to the film studio. This wasn't always the case, but since the 1980s studios have been taking bigger and bigger cuts, sometimes up to 90 percent of ticket sales. Theaters had to find another way to stay in business or shut down completely, and thousands of them chose to close. The ones that survived discovered that popcorn has a 900 percent profit margin. That twelve dollar bucket costs them about a dollar to make. But they're not pocketing all that money as pure profit. They're using every penny to cover rent, staff salaries, electricity, and building maintenance because ticket sales barely cover anything. We'll break down exactly how theaters use psychology tricks to make you buy the large instead of the medium, why streaming services are making everything worse, and what really happens to your money when you buy concessions. In this video we cover: 1. Why studios take 90 percent of your ticket money 2. How much it actually costs to make movie theater popcorn 3. The psychology behind small medium and large pricing tricks 4. Why theaters can't survive on ticket sales alone 5. What happened during COVID that made prices even worse 6. The real reason they don't want you bringing outside snacks 7. How subscription services like AMC Stubs actually work 8. Why that popcorn smell is pumped through the entire building If you want to learn more secrets about everyday things that companies don't tell you, hit that subscribe button. We break down the hidden truth behind stuff you deal with all the time. New videos every week that'll change how you see the world.