How To Use Claude AI As A Skeptical Buyer To Test Copy скачать в хорошем качестве

How To Use Claude AI As A Skeptical Buyer To Test Copy

He built a skeptical AI buyer in Claude and tests every piece of B2B copy against it before shipping. Sergio Giannone walks through his full workflow live: how he creates synthetic buyer personas from real customer data (lost deal transcripts, negative reviews, support tickets), feeds them into Claude using custom Skills, then scores copy against them using a framework he's tested on real clients. The counterintuitive part: if your copy scores above 90, he doesn't trust it. In this episode of Labs Notes from Discovered Labs you'll learn: How to build a synthetic buyer persona in Claude using your real customer data The scoring system that tells you if your copy actually resonates (and the sweet spot isn't what you think) How Claude Skills make this repeatable so you're not rebuilding prompts every time Why testing copy in chunks beats feeding a full landing page Timestamps: 00:00 Introduction to synthetic buyers and testing B2B copy before shipping 00:37 Explaining the need for synthetic personas in B2B marketing 03:27 Framework overview and scoring system for copy evaluation 07:50 Technical demo begins with Claude Skills setup 09:59 Creating detailed business persona profiles from customer data 12:02 Testing email copy against synthetic personas with scoring 14:39 AI model selection and best practices discussion 19:40 Tips for creating skills and managing context windows 22:31 Future of marketing and making workflows accessible 24:44 Wrap-up and additional resources About Sergio Giannone: Sergio is a B2B content and product marketing leader, he writes about practical AI marketing workflows on his Substack, Co-Written AI. Sergio's Substack: https://cowrittenai.substack.com/p/wh... Sergio's LinkedIn:   / sergiogiannone   --- B2B SaaS company? Companies like Instantly, Granola, Sova and work with us to get more customers from Google SEO and LLMs like ChatGPT: https://discoveredlabs.com/ AI SEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study):    • AI SEO/GEO Guide: How We Ranked a B2B SaaS...   SEO Is Not AEO - Here's Why (Differences Explained):    • SEO Is Not AEO or GEO - Here's Why (Differ...   How To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO:    • How To Win AI Search for B2B SaaS (Full Gu...