What makes good copywriting: Writing for Advertising and Design | D&AD Awards Insights 2021 скачать в хорошем качестве

What makes good copywriting: Writing for Advertising and Design | D&AD Awards Insights 2021

Copywriting can highlight social issues, stir emotions and move the viewer to tears or laughter. Judges from the D&AD Writing for Design and Writing for Advertising juries take a look at this year’s winners, including Burger King’s Confusing Times radio ad and Beats by Dre You Love Me film. The jurors discuss the beauty of simple copywriting, advertising’s ability to entertain during challenging times, the move towards long form content, and why designers and copywriters should work more closely. For the full list of the 2021 D&AD Award-winners: https://www.dandad.org/en/d-ad-awards... #Copywriting #WritingForAdvertising #WritingForDesign Chapters: 0:00 Introduction by Nolan Giles, Design Editor at Monocle 1:31 The simple construct of Burger King’s Confusing Times radio campaign 4:58 Copywriting to entertain - Miller Lite’s Cantenna parody 7:41 Poetic copywriting in You Love Me, Beats by Dre 10:45 Attention grabbing copy to hook in the audience - Huggies We Got You, Baby 13:34 Long form content is moving towards being conversational and authentic 15:05 “Good ads are always simple” - the different styles of copywriting 17:38 A fresh approach to advertising during Covid 20:48 How copywriters can tackle challenging subjects 26:09 Copywriters and designers need to work in sync 28:00 How to use humour in your copywriting 34:49 Tips for aspiring copywriters Work mentioned: Burger King, Confusing Times, David Madrid Molson Coors/Miller Lite, Cantenna, DDB Chicago Beats by Dre, You Love Me, Translation/Prettybird Huggies, We Got You, Baby, Droga5 New York D&AD - Celebrating, inspiring, and nurturing creative excellence since 1962. https://www.dandad.org/ Instagram:   / d_and_ad   Twitter:   / dandad   Facebook:   / dandaduk   LinkedIn:   / d&ad   Pinterest: https://www.pinterest.co.uk/dandad/