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In this edition of Anewgo Amplify, VP of Sales Beth Byrd takes inspiration from a beloved 90s rom-com to tackle one of the biggest pain points in builder marketing - how to actually get people to click on your emails. If your open rates are decent but your click-through rates are crickets, this one's for you. Beth walks through proven email marketing strategies using Anewgo's interactive tools, including floor plan configurators, exterior color tools, virtual tours, interactive site maps, and mortgage calculators and shows you exactly how to turn a generic e-blast into a high-engagement campaign that feels like a service, not a sales pitch. She also covers: Personal follow-up emails that convert: before the visit, after the visit, and long-term nurture How to use buyer insights to send smarter, more personalized outreach Quick screen recordings you can send via text to re-engage cold leads How to build a content calendar so you're never scrambling for "what to send this week" Why your Anewgo tools are your most underused email marketing asset Whether you're in marketing, sales, or online sales, this session will give you a fresh playbook for turning your inbox into your most powerful conversion tool. 📍 Learn more at anewgo.com