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Case Interview Course: https://www.hackingthecaseinterview.c... Behavioral Interview Course: https://www.hackingthecaseinterview.c... Resume Editing Service: https://www.hackingthecaseinterview.c... 1:1 Case Coaching: https://www.hackingthecaseinterview.c... Case Interview Book for Beginners: https://amzn.to/3d0iJ9O Case interview Book for Intermediates: https://amzn.to/2GEaFzy This BCG case interview is a pricing case, which is common in BCG first-round interviews. To pass your consulting interview and land a consulting job offer, it is critical that you practice and master case interviews. To successfully solve or pass this case interview, you will need to create a framework to methodically go through different pricing strategies, such as cost-based pricing, value-based pricing, and competition-based pricing. Through a combination of these pricing strategies, you will be able to identify an optimal price for the client to set. At the end, you will deliver a case recommendation. This case is from BCG's interactive case interview library, which can be found at: https://www.bcg.com/Interactives/ICL/