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The Secret Framework Behind Every $100K/Month Cannabis Brand Sign Up for my 100% FREE Brand Building Class https://cannabizacademy.io/apply/ Most THCA brands fail because they skip a proper brand foundation, identity, mission, and voice, mistaking visuals for strategy. Without emotional resonance and structure, customers don’t connect or trust your brand long term. Branding, marketing, and sales gotta work together like a team. They’re different positions, but they’re all playing the same game. Your branding sets the tone, your marketing pushes the message, and your sales close the loop all of it’s gotta move in sync if you wanna win. Marketing can’t fix poor product quality, so source premium input materials, under-promise and over-deliver, and focus on consistency to build loyalty and drive repeat purchases. Decide early, self-distribution for control or master Distro for reach. Either way, build consumer demand so stores reorder because buyers ask for you by name. Always stay agile by running both licensed and THCA businesses by mastering compliance, educating customers, and leveraging a reliable VA team so you can focus on creative growth and brand building. If you want to launch & scale your own brand, join my free community now for the 85% of strategies I don’t share publicly. Let’s make $100k+ per month in this industry. https://www.skool.com/cannabiz-academy 📲Follow me on TikTok / highchris.420. . 📲Follow me on X https://x.com/canna_academy 🛜 Order THCA online - California Direct - https://www.distrocalifornia.com Chapters 00:00 Intro 01:15 Branding 03:59 Emotion Over Hype 08:24 Smart Marketing 11:09 Product Quality Wins 16:41 Distribution 22:49 Sales & Cash Flow 32:14 Common Pitfalls 35:48 Dual Strategy & Team