Ep 707: Scaling a Pottery Business with Sarah Wolf (Part Two!) скачать в хорошем качестве

Ep 707: Scaling a Pottery Business with Sarah Wolf (Part Two!)

Building a team is one thing—but how do you actually run a production ceramics studio day-to-day without losing the handmade quality that makes your work special this second part of my conversation with Sarah Wolf of Wolf Ceramics, we dig into the operational realities of running an eight-person studio. Sarah breaks down weekly production rhythms, why cross-training her team across multiple tasks creates both flexibility and ownership, and the strategic decision to invest in a jigger jolly. We explore her approach to balancing 80% direct-to-consumer sales with custom restaurant orders, the importance of upfront honesty about lead times and capabilities, and why giving away $500 worth of samples can be a smart long-term investment. Sarah also shares the story of 2023's financial crisis—when stagnant sales forced her to consider layoffs—and the difficult decision to invest $10,000 in rebranding and ads when money was tightest. Her transparency about hiring for character over ceramic skills, the real value of building a mailing list, and why Instagram consistency isn't actually her secret to success offers practical permission for makers navigating their own growth. Whether you're trying to figure out your own production systems or simply curious what sustainable scaling actually looks like, this conversation provides a rare behind-the-scenes look at the real work of building a craft-based business. Looking for support in making your own long-game decisions? Click here to discover the amazing group of makers inside of The Community (https://www.makersplaybook.com/community) and learn about the additional perks of membership.  In this episode: Sarah Wolf @wolfceramics   / wolfceramics   Full Show Notes & Resources can be found at makersplaybook.com/podcast https://www.makersplaybook.com/podcast Love this podcast? Support an episode! Click here to learn more. https://www.makersplaybook.com/podcas... Follow The Maker's Playbook on Instagram @themakersplaybook   / themakersplaybook   Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com