Sales Enablement: The New Frontier of Customer Experience скачать в хорошем качестве

Sales Enablement: The New Frontier of Customer Experience

Like the AI movement we’re currently experiencing in the broader business environment, sales enablement is a critical driver of organizational success for large companies across industries. As customer expectations rise and go-to-market motions become more complex, B2B businesses must constantly evolve to meet their goals. Their salespeople, marketers, and customer success teams alike all need the tools to have the right conversations with customers—ones that not only lead to new business and close deals quickly but also help them to build enduring relationships. In this video, Highspot CEO Robert Wahbe shares why sales enablement is the new frontier of customer experience and how Highspot is leading the way. The sales enablement category has expanded beyond sales to include all customer-facing teams—from marketing to customer success—and it’s become critical to GTM success, Robert notes. Today, the best sales enablement software connects your teams, empowers them to collaborate and communicate more effectively, and helps them work more closely with one another to drive revenue and growth. Highspot’s immersive solution is a native, easy-to-use platform that delivers customer value by combining content, guidance, and engagement in one unified experience. With AI-powered capabilities and robust analytics, sales enablement leaders can get granular insights into performance and scale what works. Whether you're trying to improve your onboarding, increase productivity, or drive better customer engagement, Highspot equips your teams with the tools they need to succeed. Empowering sales is just the beginning. As companies look to streamline their tech stacks, they’re turning to enablement platforms that span the full customer lifecycle. As Robert explains, Highspot ensures your customer-facing teams—from sales to marketing to customer success—are aligned around shared goals, connected by the right content, and equipped to deliver consistent, personalized interactions that resonate. The impact? Better engagement. Faster deal cycles. And stronger customer relationships that fuel long-term revenue growth. If you’re a GTM leader looking to scale with confidence and deliver unmatched customer experience, this is your moment. See how sales enablement can help you unify your teams, drive results, and shape the future of your business. Highspot is here to help you lead the way. -------- Related Resources: The Definitive Guide to Sales Enablement: https://www.highspot.com/sales-enable... AI-Powered GTM: Insights from the State of Sales Enablement Report: https://www.highspot.com/blog/insight... The Sales Enablement Platform That Drives Sales Productivity: https://www.highspot.com/product/sale... #SalesEnablement #SalesEnablementPlatform #SalesEnablementTool -------- Follow Us Get go-to-market strategy insights and Highspot brand updates on LinkedIn:   / highspot   Contact Us Have questions? Speak with our go-to-market experts today: https://www.highspot.com/contact/ Subscribe Check out our blog, and subscribe to our Win Win newsletter: https://www.highspot.com/blog/ Request a Demo Take the full tour of our GTM enablement platform: https://www.highspot.com/request-demo/ About Highspot Highspot is the only agentic platform built to drive go-to-market performance across every revenue team. With Nexus™, our AI and analytics engine, Highspot connects GTM signals—spoken, shared, or shown—into role-based actions that align people and strategy. As an AI-powered extension of your team, Highspot empowers sales, marketing, and enablement to act faster, focus on what works, and drive consistent performance that fuels scalable growth.