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Launch weeks are intense. Chris just finished a six-day launch at Resend, doubling their API endpoints and coordinating blog posts, videos, and a professional shoot in San Francisco. Jess shares Warp's multi-video approach, from marketing cowboys to deep technical demos. They discuss the real cost of launches: when to invest in production, how to balance new vs existing users, and why internal relationships matter more than the perfect edit. Learn their hard-won lessons on scope management, video production, and what actually resonates with developers. 0:00 Introduction 0:40 Chris's Recent Launch Week 1:27 What Chris Worked On 5:19 Lessons Learned 6:25 Cutting Scope Earlier 8:18 Internal Team Pressure 10:01 Targeting New vs Existing Users 10:27 Warp's Approach to Launches 14:05 Wrong Takes Only Post 17:21 Chris's Key Takeaways 18:14 Rectangle Pro for Window Management 20:27 Flask.do for Video Collaboration 21:10 DaVinci Resolve Glass Orbs 22:40 Pickleball Gold & Nationals 23:20 Outro Links https://rectangleapp.com/pro : Window management tool for macOS with automated layouts https://www.raycast.com/ : Productivity app with window setup automation https://frame.io/ : Video collaboration and review platform https://flask.do/ : Video collaboration tool with screen recording and annotation https://www.blackmagicdesign.com/prod... : Professional video editing software https://convos.dev: Submit questions and feedback