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This video covers Business Fundamental #2 in a structured curriculum of 55 core fundamentals that explain how businesses actually work. Link to curriculum: https://www.flowtionlabs.com/s/Flowti... This series is designed for people who already have a product, service, or skill, but were never taught how to build or grow a business around it. In this lesson, we focus on Buyer Persona, why people do not convert based on who they are, they convert based on how they are behaving in a specific context, intent, and emotional state. As the curriculum continues, this fundamental will be revisited with additional examples and deeper applications as it connects to other parts of the business. These fundamentals are drawn from textbooks that are built to help skilled practitioners turn what they do into a business with clarity, structure, and ethical grounding.