How to Gain Cultural Buy-in for Your Employee-Led Content Program with Sarah Goodall скачать в хорошем качестве

How to Gain Cultural Buy-in for Your Employee-Led Content Program with Sarah Goodall

People trust people over one-size-fits-all messaging and logos. Today’s business buyers and decision-makers want to know the people behind the brand. That’s where the growth and connection happen. In this episode, which is part four of a four-part miniseries, host Amy Woods sits down with Sarah Goodall, CEO & Founder Tribal Impact, to discuss the importance of gaining cultural buy-in for employee-led content to make a real long-term impact. Tribal Impact is a specialist social media consultancy focused on scaling executive branding, corporate influence, and social selling programs on LinkedIn. In this conversation, we discuss: • Why people trust content from their peers over traditional brand messaging. • The importance of building and nurturing employee trust • Why today’s buyers and consumers want to know the person behind the brand • How to measure growth ‘what good looks like’ with employee-led content • The reasons why you should view LinkedIn as a networking platform instead of a marketing platform • How to shift your cultural mindset and treat your employee-led program as a sustainable initiative, not a one-off campaign ✅ Find out more head to: https://www.content10x.com/351 🔴 Subscribe for more content on YouTube:    / @content10x   😀 Let’s connect: LinkedIn:   / amywoods2   LinkedIn:   / content-10x   Instagram:   / content10x   🎧 Check out our podcasts – The Content 10x Podcast and B2B Content Strategist, available on all of the podcasting apps, including Apple Podcasts, Spotify, Amazon Music, Stitcher and more. 📕 Grab a copy of Amy’s book https://www.content10x.com/book ✉️ Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter