Faro Convention Conference 2025 | Keynote Lecture | Susan Fayad скачать в хорошем качестве

Faro Convention Conference 2025 | Keynote Lecture | Susan Fayad

Valuing Ballarat: Implementing HUL approach community engagement tools in practice Faro Convention Conference 2025 | Keynote Lecture Susan Fayad World Heritage and Regional Development Lead, City of Ballarat, Australia Ballarat’s local government authority, the City of Ballarat (Australia), began piloting UNESCO’s Historic Urban Landscape approach (the HUL) in 2012. By 2015 Ballarat’s political leaders had committed to adopting the HUL as the guiding approach for managing change in their historic city to the year 2040. This journey included an extensive period of participatory engagement with local citizens and stakeholders to identify the city’s diverse tangible and intangible social and cultural values. The tool was developed by local practitioners and called ‘Ballarat Imagine’. Through Ballarat Imagine the community’s shared vision was positioned to guide the management of future change through an overarching and organisation-wide strategy called Today, Tomorrow, Together: The Ballarat Strategy. The process of designing and implementing this extensive program to integrate the HUL approach, combined with what has occurred since, has enabled a new way of working to come to the fore – one that is collaborative, integrated and place-based. It has led to increased community pride in their heritage and city, new partnerships, inclusion, surprising opportunities, and the development of innovative tools. Ballarat’s HUL approach is now being applied across 13 local government areas in Australia’s Central Victorian Goldfi elds as part of a World Heritage bid. The bid is focused on regenerating a region of nearly 40,000 km2 with over half a million people by applying the HUL, UNESCO’s Sustainable Tourism framework and the UN SDGs. Working with Planet Happiness, Ballarat Imagine has been integrated into the OECD recognised Happiness Index Survey, which measures community wellbeing and quality of life. It’s been rolled out across the entire region, reaching a broader and more diverse audience. Focusing on the practical application of the HUL approach, this presentation will highlight what can happen when you apply new thinking in and from the context of a local authority in Australia and through a World Heritage bid from the outset. It will reveal a diff erent role for heritage practitioners being demonstrated in a number of cities implementing the HUL approach around the world. Keynote Session @ FCIC'24, Porto, Portugal, 31 January, 2024. www.fcic24.com @faroconventionconference2038