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Top down communication is a key skill for all consultants! I break down why this is so, what it really is, and walk through a case example to highlight the difference. I hope its helpful :) 0:00 Intro 1:00 Top down approach explained 5:25 The Pyramid 6:10 Horizontal logic 7:35 Practice case study 8:33 Model answer 1 9:50 Model answer 2 11:21 Closing remark 🎵 Where I get my Music -https://www.epidemicsound.com/referra... 🎙 My weekly podcast - 'Dream, Girl' I host incredible female guest on my weekly podcast where we look beyond the social lens to discuss everything from racism, sexism, representation and mental health. You can find it by searching “Dream, Girl” on any podcast app (eg: Spotify, Apple Podcasts, Google Podcasts etc). 💌 Come and say hi to me: / sheengurrib 🌍 Watch my TEDx talk - • Relearning the ABCs of girls’ education | ... 📝 My blog and website - https://www.sheengurrib.com/blogs Who am I: I am Dr. Sheen Gurrib and I want to play my part in supporting the next generation of empowered women. I work as a strategy consultant, but also have a podcast, write a blog and make videos about my experience of Oxford and Cambridge, and general 'woke' stuff 🍿