MEMEX 2025 - Michael Schiessl - Enter the Sandbox скачать в хорошем качестве

MEMEX 2025 - Michael Schiessl - Enter the Sandbox

In this inspiring Keynote by eye square CEO Michael Schießl, the psychologist and market research pioneer explores the evolution from usability to user experience and finally to human experience. Drawing on neurosemiotics, implicit research, Gen Z behavior, attention economics, media history, and post-pandemic shifts in values, he highlights how technology and human behavior are converging in surprising ways. In this Memex Conference talk Michael discusses: The shift from clicks and impressions to meaningful attention How implicit attitudes around race, gender, age and identity are changing Why Gen Z combines short attention spans with deep focus The role of System 0, 1, 2 & X in perception, emotion, reflection and meaning How brands must evolve from love brands to soul brands What AI, culture and values reveal about the future of digital interaction If you’re interested in UX research, media psychology, marketing innovation or human-tech interaction, this keynote gives you deep insights and surprising perspectives. #HumanExperience #UXResearch #DigitalPsychology #AttentionEconomy #MarketResearch #MemexConference