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Writing in a clear and concise manner is an important part of being an effective communicator, especially in business settings. This video serves as an introduction to the SMART model for business writing. SMART is an acronym; where “S” stands for subject line, “M” stands for main point, “A” stands for action requested, “R” stands for reason, and “T” stands for tone. Click the link below to find out more about AMA’s proven training solutions for individuals, teams and organizations. www.amanet.org View All of AMA’s Communication Skills Courses: https://www.amanet.org/training-topic... To Improve Your Business Writing Skills, AMA recommends: AMA's 2-Day Business Writing Workshop https://www.amanet.org/business-writi... Business Writing Made Simple https://www.amanet.org/business-writi... Effective Technical Writing https://www.amanet.org/effective-tech... Need world-class talent development on an organizational level? Our Corporate Solutions team will provide your organization with the skills and behaviors needed to achieve your business goals. Contact an expert below: https://www.amanet.org/corporate-solu... Not ready for a training course? Read more from our expert contributors: https://amanet.org/articles//communic... Learn more about AMA: https://www.amanet.org/about/