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At its peak, Sears Roebuck controlled nearly 2% of the entire U.S. GDP. This was the company that built 70,000 homes, employed 350,000 Americans, and created the world’s first Amazon — a mail-order empire that could deliver almost anything, from watches to fully assembled houses. But then Eddie Lampert came along. And within two decades, a $55 billion empire collapsed into a wasteland of empty parking lots. In this episode of Fallen Giants, we trace Sears from its 1886 origins through its golden age of catalogs and suburban stores, the rise of the Sears Tower, to the final dismemberment of its iconic brands — Kenmore, Craftsman, and DieHard. 💬 Featuring: Sears, Kenmore, Craftsman, DieHard, Allstate, Dean Witter, and the rise and fall of Sears Holdings. 📌 Pinned Comment: The most heartbreaking part of this story isn’t the bankruptcy — it’s that every warning sign was visible for 20 years, and nothing changed. 💔 Which Sears brand do you miss most? Kenmore? Craftsman? DieHard? Drop it below 👇