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How exactly do Heat-Not-Burn products reduce harm compared to cigarettes? Two of PMI’s top scientific minds break down the science of Heat-Not-Burn products. Find out why burning is the main problem ➡️ https://www.pmi.com/our-science/the-p... Scientific data now substantiates that some Heat-Not-Burn products - also known as Heated Tobacco Products or HTPs - are a better alternative for adult smokers that don’t quit. Jacques Zuber, former Director of Technology and Product Development at Philip Morris International and Serge Maeder, Director of PMI Testing Labs and Analytical Research at Philip Morris International, explain how Heat-Not-Burn products work, why they’re different to cigarettes and how they reduce harm. THE PROBLEM WITH BURNING It is the burning of tobacco that produces the vast majority of harmful chemicals in cigarette smoke. By eliminating the burning—as is the case with Heat-Not-Burn products—the levels of harmful chemicals generated can be significantly reduced. This is why Heat-Not-Burn products— if scientifically substantiated and manufactured under the appropriate safety and quality controls—are a better alternative for adult smokers than continuing to smoke cigarettes. ARE HEAT-NOT-BURN PRODUCTS RISK-FREE? No. Heat-Not-Burn products contain nicotine which is addictive and not risk-free. The best choice a smoker can make is always to quit cigarettes and nicotine altogether. But in any given year, nine out of ten cigarette smokers do not quit. We believe adult smokers should have access to information on smoke-free alternatives such as Heat-Not-Burn products. HOW DO HEAT-NOT-BURN PRODUCTS CONTRIBUTE TO A SMOKE-FREE FUTURE? For over a decade, we have been working on, and investing in, the research and development of smoke-free products, such as HTPs, that do not burn tobacco and therefore are potentially much less harmful than smoking. We believe by creating and perfecting these reduced-harm smoke-free products we can help create a future in which cigarettes are obsolete. ✅ RECOMMENDED PLAYLISTS Our Transformation • Our Transformation PMI Science • PMI Science Unsmoke Your Mind • Unsmoke Your Mind Sustainability • Sustainability Fighting Illicit Trade • Fighting Illicit Trade FOLLOW US ON SOCIAL MEDIA Facebook ➡️ / insidepmi LinkedIn ➡️ / insidepmi Twitter ➡️ / insidepmi Youtube ➡️ / @insidepmi 🔬 Discover our interactive science content ➡️ https://www.pmiscience.com/science 🌎 See our progress towards a smoke-free future in our 2020 Integrated Report ➡️ https://pmidotcom3-prd.s3.amazonaws.c... ♻️ Explore our sustainability content here ➡️ https://www.pmi.com/sustainability 🔴 Don’t forget to subscribe to our YouTube channel ➡️ / @insidepmi