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For most of my life, I wore alcohol-based perfumes without thinking twice. They were what luxury fragrance looked like. What I didn’t realize was how much my body, skin, and relationship with scent would change—and how those changes would quietly push me in a new direction. In this video, I’m sharing the personal reason I stopped wearing alcohol-based perfumes, what I noticed over time, and how that experience ultimately shaped the way I think about fragrance today—as a founder. This isn’t about rejecting tradition. It’s about listening more closely. We talk about: The moment fragrance stopped feeling effortless on skin What alcohol in perfume taught me about volatility and wear How oil-based fragrance changed my experience with scent Why longevity, intimacy, and skin comfort matter more than projection How this realization influenced the brand I eventually built If you’ve ever felt like perfume no longer wears the way it used to—or you’re becoming more intentional about what you put on your skin—this story may resonate. Fragrance isn’t just something we wear. It’s something that evolves with us. Thank you for being here.