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It might surprise you BUT that there's a lot of science behind why we pair certain foods and beverages together 🫢😱 In this video, I dive into the science of pairing food and drinks to enhance your dining experience. 🧀 Discover the science behind why certain combinations work so well together and how you can create the perfect match for maximum flavor 🍷 Whether you're a foodie looking to elevate your meals or a drink enthusiast wanting to explore new tastes, this ultimate guide will provide you with all the tips and tricks you need to expertly pair food and drinks. 🔐 Join me on this flavorful journey and unlock the secrets to creating harmonious culinary combinations! Here's my other video on taste versus flavor • Distinguishing between taste and flavor (h... 0:00 Introduction 0:48 Food Pairing Theory 1:40 Taste vs Flavor 2:55 Perceptual Pairing Principles 3:18 The Rinsing Effect 4:24 Decrease of a Sensory Property 5:36 Enhance a Sensory Property 6:55 Match Intensity 7:30 Conceptual Pairing Principles 7:55 Quality Level 8:32 Specific Situation 9:06 Norms 💥 Next watch THIS video on why chocolate is so ADDICTIVE💥 • Why Can't We Resist Chocolate? A Food Scie... ✅ What are the perceptual pairing principles? These are reasons we pair food/drinks because of how they feel in our mouth (rinsing effect, decrease or increase of a sensory property). ✅ What are the conceptual pairing principles? These are reasons we pair foods/drinks that have nothing to do with the food! ❌ Are a food's taste and flavor the same? No, taste is only one part of flavor! ❌ Is taste the most important factor in a food's flavor? No, the aroma or odor of a food is much more important than taste. ✅ Does this theory of matching foods that have overlapping aroma compounds have a name? Yes, the it's the Food Pairing Theory ✍🏻 https://abbeythefoodscientist.com 🖊️ / abbeythiel 📧 [email protected] 🐦 @abbey_thiel