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In this episode of Adding Value with Shy Assar, we sit down with Patrick Schlehuber, the former Chief Investment Officer of Rexford Industrial, to discuss the strategy behind building a $14 billion industrial powerhouse. From the early days of "bootstrapping" during the Great Financial Crisis to dominating the Southern California and Inland Empire industrial real estate landscape, Patrick shares the "secret sauce" of Rexford’s success. We dive deep into: Rexford Industrial’s unique geographic concentration in Southern California and the thesis behind the infill industrial market. The transition from a public titan to Patrick's new venture, PSI Realty Partners, and his focus on western US infill markets. The current state of the Inland Empire industrial market, including bid-ask spreads, vacancy trends, and why buildings under 100,000 sq. ft. are weathering the storm. Patrick's passion for education at Notre Dame (FIRE) and his legislative advocacy with NAIOP to protect the industrial base in California. Whether you are an investor, developer, or broker, this episode provides a masterclass in industrial real estate investment and the importance of "hustle" in a shifting market. Connect with Shy Assar: Sassar@voitco.com Industrial Real Estate Broker | Inland Empire, CA Voit Real Estate Services Episode Timestamps [00:00] Intro: The shift in SoCal industrial real estate and Rexford Industrial's $14B rise. [01:09] Patrick Schlehuber’s journey from investment banking to industrial real estate. [03:38] Joining Rexford Industrial in 2009: Bootstrapping through the financial crisis. [05:59] The Rexford Thesis: Why focusing exclusively on SoCal infill industrial works. [07:49] Supply and demand dynamics in Southern California’s fragmented market. [12:04] Building a brand: Reputation, people, and the 1+1=3 culture at Rexford. [15:15] Leveraging technology and brokerage relationships to "create" deals. [19:21] Launching PSI Realty Partners: Moving from a public giant to an entrepreneurial venture. [22:47] Current market sweet spots: Opportunities in the $3M to $25M price range. [27:28] Inland Empire Market Update: Weathering the storm in sub-100,000 sq. ft. buildings. [30:23] Data and absorption: Why "deals beget deals" in the current environment. [34:00] Market Standouts: Why Torrance and Orange County are achieving record rates. [36:31] Education & Impact: Developing the Fitzgerald Institute of Real Estate (FIRE) at Notre Dame. [44:39] Legislative Advocacy: Why NAIOP and "Creed" are essential for the industrial industry. [54:07] Protecting Prop 13: Closing the "Upland Loophole" and taxpayer initiatives. [56:09] Advice for Brokers: The importance of hustle and being a collaborative partner.