What's Working Now on Meta? What Always Has (with Andrew Faris) скачать в хорошем качестве

What's Working Now on Meta? What Always Has (with Andrew Faris)

👉 Grow your bottom line: https://www.kynship.co/ Welcome to The Bottom Line! In this episode, our discussion centers around the fascinating world of meta ads and the power of machine learning in optimizing ad performance. Join us, Cody Wittick and Taylor Lagace, as we dive deep with Andrew Faris, former pastor turned Ecommerce maestro and current CEO of AJF Growth. We explore the intricacies of Facebook's meta machine learning system, successful strategies for media buying, and the importance of good creative and solid financial planning. Learn about the new feature ASC and why it’s more about repackaging existing principles than a groundbreaking change. Plus, stay tuned for insights on the upcoming meta performance summit and the key factors driving ad performance today. -------------------------------------------- Key Moments: 00:00 Consistent Strategies Across Platforms 06:04 Transitioning to ASC Plus: Minimal Impact 08:46 Importance of Advertising Effectiveness 11:43 Bid Caps vs. Cost Caps in Performance 15:13 Efficiency Declines with Increased Ad Spend 22:07 The Role of Creative and Media Buying 28:33 Evolving Marketing and the Value of A/B Testing 38:15 Predictive Models and Forecast Failures -------------------------------------------------- Don't forget to like, comment, share, and subscribe for more episodes like this. Connect with Cody:   / codywittick   Connect with Taylor:   / taylor-lagace-5080a9b2