PR Attribution: From Impressions to Revenue скачать в хорошем качестве

PR Attribution: From Impressions to Revenue

🎓 Join our PR Masterclass on Skool: https://www.skool.com/media-coverage/... PR ROI, PR measurement, earned media tracking, and public relations strategy explained. Most PR agencies can’t prove ROI—they rely on vanity metrics like media impressions and ad value equivalency instead of real business impact. In this video, we break down how to measure PR return on investment using free tools, attribution tracking, and performance metrics that tie earned media directly to revenue, sales, partnerships, investor interest, and pipeline growth. Learn how to move beyond basic PR metrics and focus on KPIs that matter, including Google Analytics tracking, UTM parameters, referral traffic, conversion tracking, and sales influence from media coverage. If you want PR that drives measurable business impact—not vanity metrics—this is the system founders, executives, and high-growth companies use to scale visibility, credibility, and revenue. If you're interested in hiring a publicist or a PR team? See below: 📅 Schedule PR Consultation Now: https://otterpublicrelations.com/?utm... 📰 Free News Article on USA Wire: https://media.otterpr.com/usa-wire-free 🏆 Free Award from Stellar Business: https://apply.stellarbusiness.com/dom... #otterpr #otterpublicrelations #workwithotterpr CHAPTERS 0:00 The Dirty Secret About PR Measurement 0:37 Free Tools That Actually Measure PR ROI 1:21 Why PR Tracking Fails Without Baselines 1:31 Using UTM Parameters for Earned Media 2:11 Conversion Tracking for PR ROI 2:41 Qualified Traffic vs Vanity Traffic 3:00 Partnership Inquiries from PR 3:25 Investor Inbound from Media Coverage 4:11 How PR Improves Sales Close Rates 4:37 Increasing Deal Size with Authority 5:00 Vanity Metrics That Waste Time 6:00 How OtterPR Tracks Real Business Outcomes 6:21 Attribution Windows That Capture True ROI 6:43 Pipeline Influence from PR 7:05 Building a Monthly PR Dashboard 7:45 The PR Measurement Framework That Works 8:06 Your PR ROI Action Plan 8:39 Free PR Masterclass & Templates