Corona - Corona Extra Lime (case study) скачать в хорошем качестве

Corona - Corona Extra Lime (case study)

It takes two to make a thing go right and everyone knows that Corona and limes go together like fried food and heartburn. So when lime imports to China were disrupted by Covid, the AB InBev-owned beer brand partnered with local authorities to identify low-income areas in Sichuan Province where local farmers could be trained to grow limes. Corona then sold the extra limes alongside its beers and donated the profits from the limes back to the farmers. In one year, a whopping 1 million extra limes were harvested, boosting the lime farmers’ per capita income by 21%. The campaign also racked up a respectable 943 million impressions. This initiative speaks to a tenet of Corona’s identity – popping a lime wedge in a Corona bottleneck is an established ritual that makes the brand distinctive. AWARDS Cannes Lions 2023 Shortlist in the Titanium category The ANDY Awards 2024 Gold Idea CREDITS Client: Corona. Advertising Agency: David, Bogotá.