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Kale Leavitt, CEO of StorageReach, joins Matt Engfer to explain why Google Reviews are no longer just a reputation tool—they’re a growth engine for self-storage operators. In this conversation, Kale shares his path from storage marketing and SEO to founding StorageReach, a platform built specifically to help operators generate consistent, high-quality reviews at scale. He explains how reviews influence leasing velocity, SEO, PPC performance, and customer trust, and why consistency matters more than occasional spikes in review activity. If you’re a self-storage owner or operator looking to improve marketing performance without adding more manual work, this episode breaks down how reviews can drive real, measurable growth. Key Takeaways: 0:00 Intro 0:54 Kale's story 3:35 The beginning and growth of StorageReach 6:26 Marketing lessons learned from the early days 8:19 The MVP of StorageReach and getting Google reviews 11:00 Checking the boxes of getting reviews and seeing results 13:58 Effective ways to get positive review and avoid negative reviews 19:15 Working alongside Google 21:40 What’s next for StorageReach 🔗 Learn more about StorageReach: https://storagereach.com 🔗 Learn more about CUBBY: https://www.cubbystorage.com/ Thanks for watching the Cubby Podcast. Like, subscribe, and follow for more conversations with leaders shaping the self-storage industry. #SelfStorage #StorageReviews #CubbyStorage #Marketing