970: 4 Elements of Customer Discovery Data to Find Product-Market Fit w/ Étienne Garbugli скачать в хорошем качестве

970: 4 Elements of Customer Discovery Data to Find Product-Market Fit w/ Étienne Garbugli

In this episode we talk to Étienne Garbugli, Co-Founder at Highlights & Author of Lean B2B. Étienne shares: Why you should care about customer discovery in B2B How to identify who to reach out to and how to get customer interviews How to do effective customer discovery How to analyze the results and identify customer needs Look for these 4 elements in the data you collect: 1) Total Addressable Market 2) Available Budget to Address Problem 3) Pain (not just anecdotal) 4) Focus on Outcomes/ROI of Possible Solution Check out follow-up resources from this episode here: Lean B2B Book: https://www.leanb2bbook.com/ Interview Template: https://www.leanb2bbook.com/resources/ Customer Discovery Course: https://www.leanb2bbook.com/customer-... Follow Étienne on Twitter:   / egarbugli   Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)