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𝑾𝒉𝒂𝒕 𝒊𝒔 𝑼𝒔𝒆𝒓 𝑮𝒆𝒏𝒆𝒓𝒂𝒕𝒆𝒅 𝑪𝒐𝒏𝒕𝒆𝒏𝒕? Content created by customers or end-users, shared publicly or within communities. User-generated content (UGC) is content created by your audience, such as photos, videos, and stories featuring your sewing supplies, fabrics, or finished projects. Why UGC content is so valuable: When other people talk about your brand on social media, it's more powerful than when you talk about yourself on social media! • 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: UGC exposes your brand to a wider audience through your followers' networks. • 𝗛𝗶𝗴𝗵𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 : People are more likely to engage with content featuring real people than with overly polished brand content. • 𝗕𝘂𝗶𝗹𝗱 𝗧𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆: Seeing real customers using and loving your products builds trust with potential buyers. • 𝗗𝗿𝗶𝘃𝗲𝘀 𝗦𝗮𝗹𝗲𝘀: UGC can inspire others and lead to increased sales. Reach new audiences because of expanded content sharing. • 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗥𝗲𝗮𝗰𝗵: Now you have access to their friends/fans. People trust what their friends think about brands/products. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗥𝗮𝗾𝘂𝗲𝗹𝗹𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗦𝗲𝘄 & 𝗩𝗮𝗰 𝗧𝗲𝗮𝗺: Web: https://www.sewandvacmedia.com/ Facebook: / sewandvacmedia