CAC Analysis in Excel: LTV/CAC Ratio & Payback Period | CLV Dashboard Part 2 скачать в хорошем качестве

CAC Analysis in Excel: LTV/CAC Ratio & Payback Period | CLV Dashboard Part 2

Learn how to analyze customer acquisition cost (CAC) and evaluate unit economics in Excel. This tutorial covers finite horizon CLV/CAC ratios and payback period calculations, which are essential metrics for understanding whether your customer growth is profitable. This is Part 2 of our CLV Dashboard series. Watch Part 1 first if you haven't calculated 1-year CLV yet:    • Excel CLV Dashboard: From Raw Data to 1-Ye...   WHAT YOU'LL LEARN: Calculating finite horizon CLV/CAC ratios Computing payback periods TIMESTAMPS (click to jump): 0:00 Introduction & Recap of Part 1 0:30 Understanding Customer Acquisition Cost (CAC) 0:43 Calculating 1-year CLV 1:36 Calculating 1-year CLV/CAC Ratio 2:01 Payback Period: Concept & Why It Matters 2:37 Calculating Cumulative Profit by Period 4:35 Finding the Payback Quarter RESOURCES: Excel file with CAC data: https://www.dropbox.com/scl/fi/gv3dn0... Part 1 video (CLV calculation):    • Excel CLV Dashboard: From Raw Data to 1-Ye...