Coverage and Job Roles Research for Manufacturing and Distribution скачать в хорошем качестве

Coverage and Job Roles Research for Manufacturing and Distribution

Alexander Group Principals Arshad Carim, Andrew Horvath and Kyle Uebelhor discuss some of the recent trends and challenges in manufacturing and distribution from our Coverage and Roles Study. They covered four main topics including: Demand Generation: how to create more leads and opportunities in a digital environment, using tools like webinars, podcasts, virtual events and social media. Customer Success: how to retain and grow existing customers, especially in a subscription or recurring revenue model, using roles like customer success managers (CSMs) and service delivery managers (SDMs). Artificial Intelligence (AI): how to leverage AI and automation to enhance the productivity and effectiveness of sales roles, especially those in pre-sales and post-sales activities, such as lead gen, qualification, quoting and customer support. Talent: how to attract, develop and retain the best salespeople and managers, using strategies like talent acquisition, comp alignment, coaching, training and employee experience. Table of Contents: 00:00 Introduction 01:22 What did we see with demand generation and new roles in 2024? 02:39 Job roles designed to accelerate pipeline 06:44 How is artificial intelligence (AI) impacting commercial roles? 10:22 Five pillars of a successful talent program and what we're seeing with talent management 13:00 Please reach out for further discussion or to engage in a project Don’t forget to like, comment and subscribe to our channel if you find this video helpful or informative. Also, please reach out with questions on the topic or new insights we should consider. For more information, check out our recent insights Follow Alexander Group on LinkedIn for the latest industry news, insights and upcoming events:   / the-alexander-group   Subscribe to our newsletter for relevant insights you can’t find anywhere else: https://www.alexandergroup.com/insigh... Contact us today: https://www.alexandergroup.com/about-... About Alexander Group: Alexander Group provides revenue growth management consulting services to the world’s leading marketing, sales and services organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and most importantly, results. Founded in 1985, Alexander Group has served more than 3000 companies around the world. This experience gives us a highly sophisticated set of best practices to grow revenue and a rich repository of industry data that informs all our recommendations. To learn more about Alexander Group’s revenue growth consulting services visit: www.alexandergroup.com