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What happens AFTER you get your CMMC Level 2 certification? In this game-changing session from CMMC-PNW 2025, Jerry Leishman—a founding member of the Cyber AB Standards Group and one of the original CMMC provisional assessors—reveals how to leverage your CMMC Level 2 certification as a strategic business asset, not just a compliance checkbox. With only ~400 companies certified out of 120,000 in the DIB that will need Level 2 over the next 3 years, early adopters have a massive competitive advantage. Learn how to capture it. In this video, you will learn: The Business Opportunity: The $1 Trillion Market Reality - How the DIB is the most unregulated trillion-dollar industry and why that's changing NOW The 6-8% Investment Gap - Why defense contractors are underinvested in cybersecurity compared to financial services 400 Certified Companies Problem - Why being one of the few creates immediate market differentiation Federal Contractor Expansion - Why 2+ million federal contractors will need similar compliance over the next 5-10 years Six Strategic Paths to ROI: Eligibility for DoD Contracts - Keep doing business with your current customers (Table Stakes) Win Against Incumbent Competitors - "They don't have Level 2. I do. Same price. Give me a shot." Access to Classified & Strategic Programs - 30-year, high-value programs restricted to Level 2+ contractors Reduce Contract Loss Risk - Higher SPURS scores + CMMC certification = more RFI inclusions and RFP wins Acquisition & Exit Strategy - Real case study: Aeroglen International acquired by Wing Core within 6 months of certification Expand to New Markets - Aerospace, Space, Naval, Canadian contractors, and other agencies all seeking certified suppliers How to Leverage Your Certification: Lead with Risk Reduction - "We reduce your exposure. Our supply chain is managed." Security by Design - Position CMMC as institutionalized, not a checkbox Supply Chain Management - Control CUI flow to only necessary suppliers; use VDI access instead of data transfers Messaging Framework - Maturity, Low Risk, Trust, Proven Leadership Existing Customer Relationships - The easiest path: tell your current primes you're Level 2 certified New Market Penetration - Aerospace, space, naval, international (Canada has parallel requirements) Why This Matters Now: DoD is the point of the spear; other federal agencies (DHS, NASA, etc.) will follow with similar requirements Cyber AB marketplace launching soon (with timeline TBD) - certified companies will be searchable centrally SPURS scores already being used to filter suppliers; formal requirements coming in 2025-2026 Early movers will own market share before competitors react Learn more at CMMC-PNW.com