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Are startups failing because of bad timing—or because we give up too early? In this episode of the Founder Spotlight Series, we sit down with Dheeraj Bansal, Founder of Recode Studios, to uncover how a brand bounced back from near shutdown to building a ₹90 CR rocket ship: → How Recode survived COVID by pivoting from offline retail to an online-first model → Why a bold ₹1-product strategy turned customers into brand ambassadors → The real role of AI in scaling D2C—from customer support to sales and delivery → What founders must master before chasing funding: product-market fit, TAM, and consistency → Dheeraj’s mantra for young founders: Hard work first, funding later From starting at 17 to planning an IPO in 2026—this journey is a masterclass in resilience, innovation, and timing. Click on this link to follow Mr Dheeraj Bansal’s work, check out his LinkedIn: / dheerajrecode Leverage Tracxn’s global private market intelligence to find the right investors and clients, and support your entrepreneurship initiatives. 🔗Book Demo Now - http://bit.ly/4nfx05f #StartupIndia #D2CBrands #FounderSpotlight #EntrepreneurshipIndia #RecodeStudios #AIinD2C #BusinessGrowth #InnovationEcosystem #TractionSeries #StartupJourney