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I am sure many of you have never heard of the Slanket. The Slanket is the original blanket with sleeves. The iteration that you're probably more familiar with is the Snuggie, which has sold over 30 million units. Well, the Suggie is actually a rip-off of the Slanket, since the Slanket was only sold in Europe. The founders of the Snuggie just ripped off the idea and introduced it into the American market, leading to millions of dollars in revenue. This is Brian and Michael Speciale's worst fear for The Comfy. They don't want a competitor to rip off their idea, and sell more units than The Comfy, especially after the notoriety that comes with being the third most successful business on Shark Tank! So, they have vowed to fight tooth and nail to ensure that The Comfy never has a rip-off steal their entire market. In this clip of our podcast, the founders of The Comfy explain their strategy to ensuring no one else takes their oh so comfortable wearable blanket. #entrepreneurship #businessinterview #thecomfy #sharktank #BarbaraCorcoran #asseenontv #snuggle #comfy #fake #knockoff ****************************************************************** The Comfy Social Media: Instagram: / dandeutschoo Facebook: / thecomfy Instagram: / thecomfy LinkedIn: / the-comfy Tik Tok: / thecomfy Website: https://thecomfy.com/ Twitter: / originalcomfy ****************************************************************** Startup to Storefront Social Media: Instagram: / startuptostorefront Facebook: / startuptostorefront Linkedin: / startup-to-storefront Twitter: / startuptostore Spotify: https://open.spotify.com/show/67EyhF5... Apple Podcasts: https://podcasts.apple.com/us/podcast... Website: https://www.startuptostorefront.com/ ****************************************************************** Our Team: Diego Torres-Palma: / diego_ventures Nick Conrad: / nickgconrad Natalya Cappellini: / natalya_curato Lexi Jameson: / lexijamesonyt Owen Cappellini: / owencapp