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In this episode of The What Podcast, the hosts sit down with Sam Summers, the founder of Iowa's Hinterland Festival, for a deep dive into the art (and chaos) of modern festival production. From booking Fall Out Boy in college to launching Hinterland in 2015, Sam walks us through his journey from DIY club shows to managing a 20,000-attendee outdoor event that has weathered literal floods and the fury of the internet. Sam doesn't shy away from discussing Hinterland’s tough 2023, where a perfect storm of record-breaking heat, overcrowding, and poor water logistics led to fan frustration. In response, Sam did the unthinkable: he listened. After combing through every Reddit post and angry comment, he launched the "90-Degree Guarantee": a bold refund policy if temperatures cross a certain threshold, and revamped the entire site design for 2024 to improve shade, water access, and flow. He credits part of this shift to inspiration from C3 Presents, the powerhouse behind festivals like Bonnaroo, and their commitment to behind-the-scenes best practices that Sam sought to emulate. (00:00:00) Intro (00:05:22) Interview with Sam Summers (00:58:03) Outro _____________________________________ 🙏 Thank you for watching. Please visit our website to listen and subscribe to our show! 🎵 Theme song "Aquarius" written and performed by *repeat repeat: https://www.repeatrepeatmusic.com/ 🎵 Inter-segment music provided by Midist: https://linktr.ee/midist 🌐 https://thewhatpodcast.com/ ✉️ comments@thewhatpodcast.com 🐦 / thewhat_podcast 🦋 https://bsky.app/profile/thewhat.co 👍 / thewhatpodcast 📷 / thewhatpodcast 🎵 / thewhatpodcast 🎧 Spotify: https://thewhat.co/spotify 🎧 Apple Podcasts: https://thewhat.co/applepodcasts 🎧 YouTube Music: https://thewhat.co/youtubemusic 🎧 Amazon Music: https://thewhat.co/amazonmusic 🎮 Follow Lord Taco on Twitch for retro video games: / lordtacotv ⌨️ Join the Discord server for even more Bonnaroo talk / discord The What Podcast is a weekly show by two veterans of the entertainment media universe with a passion for live music and music festivals. They came together over a love of Bonnaroo and found out pretty quickly that they are not alone. In fact, since launching in 2018, they found kindred spirits all over the world who also love the vibe found only at music festivals. Each week they share their own stories and opinions, but they also dig deeper and talk to the musicians and industry insiders who make the magic happen. Some links are affiliated whenever possible. S08E18 #hinterlandfestival #thewhatpodcast #musicfestivals