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Dive into the future of sales with Padrig Guillard on The Founder's Cookbook as he welcomes Paul Whitehall, co-founder of Launched.io. Discover how Nova, an autonomous AI salesperson, is transforming the B2B sales landscape by optimizing processes and freeing up valuable time for businesses to focus on what truly matters for business: building relationships and closing deals. Paul shares the journey of developing Nova, the challenges faced, and the exciting future of AI in sales. This episode is packed with insights for entrepreneurs eager to harness AI for growth. CHAPTERS 00:00 Introduction to Nova and Its Impact on B2B Sales 02:26 Identifying the Problem: The Need for Automation in Sales 05:03 The Evolution of Nova: From Concept to Autonomous Seller 08:46 Customer-Centric Development: Building with Feedback 12:25 The Lean Startup: Building a Small, Agile Team 14:56 Integrating AI: Learning and Adapting in Real-Time 17:40 Lessons Learned: Reflections on the Entrepreneurial Journey 20:16 Defining a Successful MVP: Metrics and Criteria 23:12 Using Nova: The Product in Action 25:55 Future Developments: What's Next for Nova 27:06 Advice for Aspiring Founders: Navigating the Startup Landscape Paul Whittall: / paul-whittall-9725906 Launched.io: https://www.launchedtech.io/ Padrig Guillard: / padrig-guillard