How This Hotel Hit 30% Direct Bookings in Just 90 Days скачать в хорошем качестве

How This Hotel Hit 30% Direct Bookings in Just 90 Days

What does it actually take to transform an underperforming hotel into a boutique hospitality brand that guests remember and book directly? In this episode of Branded & Booked, Steph Weber sits down with real estate investor and hotel owner Andres Perez to unpack the story behind the transformation of The Iceberg Tahoe, a boutique hotel in South Lake Tahoe. Just months after launch, the hotel is already generating 25–30% direct bookings, despite being a brand new property. But the results didn’t happen by accident. Andres shares how he went from working at Google to building a real estate portfolio, scaling short-term rentals, and eventually stepping into the boutique hotel space. Together, Steph and Andres walk through the full journey of acquiring the property (formerly Avalon Lodge), renovating a 20-room hotel in just 90 days, and completely repositioning the property through strategic branding and hospitality design. Instead of keeping the old brand, the team chose to start from scratch. The result was The Iceberg Tahoe, a brand built to feel iconic, memorable, and deeply connected to the Tahoe experience. In this conversation, we cover the strategy behind the transformation, including how branding, storytelling, and positioning can dramatically impact how a hospitality property performs. If you're a short-term rental owner, boutique hotel investor, hospitality entrepreneur, or real estate investor, this episode gives a behind-the-scenes look at what it actually takes to reposition a property and build a brand that stands out. In this episode, we talk about: • Going from corporate (Google) to real estate entrepreneurship • Scaling from long-term rentals to short-term rentals to boutique hotels • The acquisition process for boutique hotels • Broker relationships and finding off-market deals • Seller financing and raising investor capital • Renovating a hotel in just 90 days • Why branding matters when repositioning a hospitality property • How The Iceberg Tahoe is already generating 25–30% direct bookings Connect with Andres & The Iceberg Tahoe Instagram:   / theicebergtahoe   Connect with Steph Instagram:   / theweberco   Apply to work with us: https://www.theweberco.com